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2019's Keynote Speech
Spin: How smart businesses uncover new revenue in old data

“Machine learning,” “artificial intelligence,” and “predictive analytics” are all the rage. But let’s face it: very few companies have invested in these areas and even fewer are using the data they’re mining to transform their businesses. Sure, there are tools that can help — and they all seem to have three letter acronyms like CDP, DMP, or UCD — but with all this data at our fingertips do we really know what we’re searching for?

Maybe not.

It turns out, some of the most successful businesses in the world don’t need the latest AI tools or an army of data scientists to find their best ideas. It is quite the opposite. They use simple insights to find new customers, launch new products, and grow their business. They know what they are searching for: A single, uncomplicated piece of information that no one else is paying attention to. They’re looking for their Spin.

In this captivating and entertaining session, award-winning speaker and author Rob Ristagno will help us find our curveball – a new idea that is easy to implement and certain to work.


He’ll show you how brands, big and small, find their whales. He’ll challenge you to use a simple framework to identify your organization’s curveball. And, most importantly, he’ll inspire you to do it without any complicated algorithms.

What’s your Spin, and where could it take you?

“Stop chasing tactics and start chasing insights. We need to find our spin.” 

Rob is a world-class professional speaker who can engage his audience so they leave with not only specific, practical ideas, but also the inspiration to actually implement. His concepts have helped me take my business to the next level. He's easy to work with - we love having Rob speak at our events.
Carl Landau
Owner, Niche Media

“While the competition focuses their resources on a losing market, leverage insights from outside the echo-chamber and invest in predictable growth. “

Sample Recent Events

Digital Innovators Summit – March 2019

“Spin: How smart businesses uncover new revenue in old data”

Spin is a simple insight, validated by data, that no one else is paying attention to. Leaders who find and use their spin generate predictable organic growth.

Business Media Leadership Summit – February 2019

“Spin: How smart businesses uncover new revenue in old data”

Spin is a simple insight, validated by data, that no one else is paying attention to. Leaders who find and use their spin generate predictable organic growth.

MEGA Conference – February 2018

“A Member is Worth 1,000 Visitors”

Participants will learn an unconventional, yet proven method for making more money online. Participants will learn to use their existing traffic, content, and products to grow their business by 20, 35, 50% or more!

AAMP Annual Conference – October 2018

“Find Your Curveball”

Instead of chasing tactics, chase insights. Rob will show you how. 

Specialized Information Publishers Association Conference – June 2018

“Find Your Curveball”

Instead of chasing tactics, chase insights. Rob will show you how. 

Strategic Fulfillment Group  Partner Conference – March 2018

“A Member is Worth 1,000 Visitors”

 In this three-hour workshop, participants will learn an unconventional, yet proven method for making more money online. Participants will learn to use their existing traffic, content, and products to grow their business by 20, 35, 50% or more!

Super Niche Conference – March 2018

“Stop Giving It Away! Niche Content Revenue 2.0”

New, original content creation is a TON of work. But you’re sitting on a gold mine – your content archives. And they are not earning their keep! But will your audience actually pay for this already written, already awesome content?

Niche CEO Summit – January 2018

“Focus Your Digital Strategy in 2018”

We all have a to-do list the length of the Dead Sea Scrolls. In this workshop, Rob leads CEOs through his proprietary process to clarify your vision, and thus streamline the priorities for you and your team. Grow your online revenues without feeling like every day is a fire drill!

Business Information and Media Summit – November 2017

“Content Marketing for Content Businesses”

Content businesses have a big advantage when it comes to content marketing –  we have great content.  In this interactive session, content business leaders will learn how to put that advantage to work with winning strategies and techniques to drive their business with content.  You’ll get practical advice on how and where to draw the line between free, paid, and lead gen content as well as ways to grow, nurture, and convert leads into paying customers.

Specialized Information Publishers Association – October 2017

“Advanced Content Strategies for Websites: How to Deliver Paid and Unpaid Content to Please Customers and Visitors”

Most publishers are awash in content, but aren’t sure of how to distribute it as profitably as possible. What should you offer for free—and what should you demand in return, if anything? For which content should you require payment—and how should you dispense that content (e.g., PDF, online access with no possession, subscription vs. one-shots?) How does a content paywall affect traffic driven from search engines and social media? Learn how to sort through your opportunities and options, then apply proven strategies that give you a clear path forward.
Niche Digital Summit  – September 2017

“Your All-Star Virtual Team.”

You know you need to create new online revenue streams, but you’re tight on time, staff, budget…(sometimes all of the above!) “Online” is a small word for all the skill sets you need: coding, website design, shopping cart and paywall integration, email automation, content migration and management, blog writing, newsletter design, and so much more.

“Curveball Disruptors cling to one new piece of information and explore how to combine it with their existing strengths.”

As a conference organizer, I - as well as our audiences - have been delighted with Rob's presentations. He's a lively presenter who creates fun and goodwill, while delivering a powerful, practical message on how to rethink digital strategies and take specific steps to increase revenue and profit. That's a great combination. No wonder he always gets enthusiastic reviews at our events.
Jim Sinkinson
President, Fired Up Marketing
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