Rob Ristagno is an author, keynote speaker, and CEO of the Sterling Woods Group.
He previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Starting his career at McKinsey, Rob’s focus has been on embracing technology and analytics to spur strategic development and growth.
Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and is a regular keynote speaker at conferences around the world. He has been featured on ABC, NBC, CBS, Fox, and Digiday.
He holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College. He lives in Newton, MA with his wife Kate, daughter Leni, and black lab Royce
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